Technology doesn’t stand still – which makes it very difficult to keep up all of the time. However, I believe it is vitally important for a successful business in this day and age to do its best to keep on top of technology to make it as easy as possible for customers – and potential customers – to find and interact with you. This is not always obvious in the legal sector but I like to think that Woolley & Co has blazed a bit of a trail on this, and others are starting to see how this approach could benefit them as well.
When I established the firm in 2006, it was based on a new business model committed to making the most of new technology and particularly using a website as a shop window for the business, something that was unusual at that time. It enabled us to showcase our service, be transparent on fixed fee pricing and also offer advice on common topics, effectively creating a divorce information hub, something we have continually expanded ever since.
Building on this, more recently we have embraced Twitter and Facebook as additional ways of making it easier for people to get in touch with us, ask questions and see exactly what we do. The strategy seems to work fairly well as we have more than 1,300 followers on Twitter alone, while our Facebook page is well frequented.
The latest innovation is the launch of our mobile website. This is a case of evolution rather than revolution. It is not something amazingly new, but just taking elements of the main website and optimising them for use on smart phones. Mobile access via smartphones now accounts for 12.59% of all UK web traffic, according to a recent survey. It is up from 8.09% in January this year alone, and from 0.02% in September 2009. That growth is staggering. What it means is that if a website does not work properly when viewed on a handset, a business could be cutting off potential customers.
Our new mobile site has been designed to address the main reasons people would (and do) search our site on their phone – to make contact with us and find a solicitor. We had the first lead from the mobile site within a few hours of it going live. The site also gives quick link buttons to our Twitter and RSS news feeds, again services which people on the go regularly access as much by smartphone as they do when sat at their desk, and there is video content available giving advice on divorce issues.
I hope you will take a look at the mobile site and would welcome your feedback.
As a footnote, I’m not sure whether my face appearing to have been blanked out when you first view it on a mobile is deliberate or not, but I am not taking it to heart.